We’ve partnered with our friends at First Financial Bank to bring you this easy-to-follow Recipe for a Well-Rounded Business Plan. With the help of First Financial Bank’s financial guidance and our corresponding Marketing ViziTips, this guide is sure to set you up for success!
Want to know more? Click here for a free copy of First Financial’s e-Book that provides a detailed explanation of how to put together a business plan!
Nowadays almost everyone with a phone is familiar with the term “Big Data” – it’s become a buzzword, synonymous with Facebook, analytics, advertising, and basically anything you do online. On a much smaller scale, businesses like ours use analytics and data to help our clients understand how consumers find their business. These analytics allow us to optimize marketing strategies, increase conversions, and more. Data analysis is a key part of marketing of all kinds – which is why we are so proud to have a Strategic Analyst on our Board of Advisors at ViziSites.
If you missed Part 1 of our Meet the Advisory Board series, we invite you to go meet Asaf Benhaim, Chairman of Our Board.
Today in Part 2, we’d like to introduce you to Ryan Samson, Data and Strategic Analyst. Ryan is a Principal at SECOR Asset Management and handles Portfolio Management and Research. His specialties include Portfolio Management, Research and Trading of Quantitative Strategies with a focus on Equity Volatility, Macro Events, and Cross-Sectional Equities.
Here at ViziSites, he advises on Operational Insights, Pricing & Market Strategies, and, you guessed it – Data Analysis.
Stay tuned for Part 3 to meet Rainer Villa, our Cybersecurity Advisor.
An internet marketing entrepreneur, a stock market data analyst, and a military cybersecurity expert walk into a room…
Why, you might ask? To help ViziSites better serve you, of course!
You may have noticed on our social media that we recently started featuring an Employee every month. Allowing you to get to know each part of the great team working for you. This got us thinking… why not introduce you to our Advisory Board as well? Even though they may not work on the website and marketing themselves, they play a very large role in the development of our services and help us provide the high quality service you’ve come to know with ViziSites.
As the first installment of a 3-part series, we would like to introduce you to Asaf Benhaim, the Chairman of our board.
If you are heavily involved in Veterinary or Chiropractic internet marketing, you may already know the name Asaf Benhaim. He founded, owned and operated Internet Matrix Inc. for 12 years. During that time, Asaf exemplified hands on management in all aspects of the business, and led iMatrix to become one of the nation’s leading health and veterinary internet marketing companies. This is one of the many reasons that we connected with him and brought him onto our advisory board – his expertise and wisdom when it comes to navigating the waters of a fast growing company is invaluable to our management team. With his experience at our disposal, we are confident in ViziSites continued ability to provide a high touch service & outstanding product at an accessible price for years to come.
In a recent interview with Jesse and Rebecca Davis, co-founders of ViziSites, Jesse detailed the things that he attributes their success to thus far. Simply stated, it came down to 5 things. Family, and 4 valuable character attributes: gratitude, a student mentality, consistency, and competition.
Here’s what he said…
My family has been with me during the ups and downs of this entrepreneurial journey. The initial hurdles of running a successful business can be daunting, however, your family and close friends will sustain you. ViziSites is successful because of the strong support of our network.
Gratitude will keep your thoughts positive even when things get very tough. Dealing with negativity and anxiety is very common in the corporate setting. I’ve found that having authentic gratitude eliminates these inferior feelings.
Maintain a student mentality, always learning. Understand that the market is always changing, you must be humble enough to adapt to new ideas and strategies. Have humility and listen to your clients, they are the ones on the ground floor, they will have experienced industry trends before you can act on them. This mindset will keep you in the forefront of other consultants in the industry.
Consistency is key in a world that lacks follow up. Many aspiring businessmen and women give up before reaching their goal. Pick up the phone, make another call, close the deal! This mentality is extremely important for all aspects of our company. Day to day, we work hard to execute with grace and professionalism.
Competition means setting goals and meeting them. If you are not executing, then you are simply not competing. Having deep willpower and the drive to be number one is extremely important. A strong work ethic often comes from the day to day grind of competition.
Interview by Jesse Davis, Co-Founder and CEO
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Every so often, I get to visit one of our clients in person. This is unique for a multinational marketing company. 99% of our work can be done on a computer without ever seeing the client in person, or even picking up the phone (although we do pick up the phone regularly, because who wants to talk to a computer screen all the time?). These visits are impactful to the client for many reasons, the foremost being that it is rare to meet your marketing representative in person. However, they are just as impactful for us as they are for the client.
I recently had the chance to visit 3 of our clients. At every visit, I learned and observed things about the practice and the team working there that are difficult to fully understand over phone calls and emails – even after a year or more of working closely with each practice. The three takeaways I gleaned from these visits:
A Personal ConnectionThe first hospital I visited is located way on the southeast edge of their city. While I was there, multiple clients came and went, and the team knew every one of them by name. Often, they even knew enough personal details to ask about “how is your son doing?” or “are you done with the move?” This made an immediate impression on me – and I’m not the only one it impressed.
One of their clients, an older woman, stayed to visit with us for a little bit after (I would guess she is in her 70s or 80s, but I also know not to guess a woman’s age). In that conversation, I found out that she drives to their hospital from the next closest big city, putting her commute to the vet at over an hour away. Why does she make this drive just for a 20 minute check up for her 5 pound chihuahua? Because she’s made a personal connection with these doctors. The team greets her and her pup by name when they walk in the door, and the doctor walks her out to the parking lot.
These little gestures don’t take much. Perhaps a few notes on the client that can be used as a “refresher” before the next appointment, or taking a few moments before or after an appointment or meeting to show some personal interest. For a few minutes of time, these gestures make a very powerful impact – enough of an impact for an older woman to drive on her own, in the rain, over an hour, past who knows how many vets (I know for a fact there are at least 10), to get to you. Wouldn’t you like to have that kind of a client pull?
I say it should be “The Devotion Is In The Details” – not only your devotion to your business’ success, but as a result, your client’s devotion to you. The greatest example of this that perhaps I have ever seen was at my second hospital visit. They had the usual details I see at hospitals – coffee bar, water, comfy waiting area, etc. But one particular area of attention to detail quite literally brought tears to my eyes.
As with most veterinary practices, they were searching for a way to make pet euthanasia appointments just a little less stressful for their families. To do so, they have set up a garden in the space behind their facility with flowers, a tree, and benches, so that the entire appointment can take place outside. Now, I realize not all veterinary practices have the ability to set up something like this – and if you’re in an entirely different industry, it may not apply at all. However, it was all the other details their staff thought of that collectively made the impression.
One in particular stood out. The team noticed that some families only take 10 or 15 minutes to say goodbye to their pet, while others would take an hour or more. Rather than intrusively poking their head out every ten minutes to see if the family is ready, and risking the family feeling rushed, they provide a simple remote controlled doorbell. When the family is done saying their goodbyes, they simply ring the doorbell that is sitting on the table to notify the staff that they are ready to go.
This is not an expensive or time consuming detail, but it shows you care. In an industry that can be so delicate at times, a change as simple as this can make a world of difference in someone’s day. If you can impress someone with your actions even through a difficult or frustrating time, you will have their loyalty for years to come.
My last visit struck a chord with me for a very different reason. I met the team and walked around the facility with the veterinarian/owner of the practice, as I do on most visits. “This is our laboratory area,” we turned the corner, “and this is our surgery suite. Our doctor here is pulling out a fatty lipoma from this patient. You’ve probably seen this many times before on your other visits!” Nope, can’t say that I have. But hey, there’s a first time for everything.
“How’s the removal coming along, Doctor?”
“This one’s going as smooth as you could hope for! It’s not wrapped around anything and should be all the way out in a few minutes here.”
“Good news!”
Five minutes later, we’re in one of the exam rooms chatting about the website, the local food scene and whatever else, when one of the tech’s walks in. “All done, want to see?” And all I could think was it’s only been 5 minutes. In the time it took for us to finish the hospital tour and talk about some marketing goals, this veterinarian had removed a tumor and was already almost done closing the dog back up! No fuss, no worry, just going about his day-to-day.
I wish you all could have heard the calm, professional manner with which this vet spoke while he quite literally had his hands inside of a pet. It was amazing. The reason this stood out to me so strongly is that these are the same types of people who call me on a daily basis asking things like how to buy a domain name, or set up an email account. And yet here they are, multiple times a day, performing surgeries and treating cancer or other diseases in pets and doing all kinds of things that I guarantee my team would never touch. Everyone has their specialty.
The lesson? Own your space. You know it, and you know it well. And most people will recognize that. If you can talk about your industry the way this vet spoke about removing a tumor, I assure you, you’ll be a success.
Written by Cassandra Parsons, Director of Client Experience
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