A well-designed website is essential to any veterinarian in today’s competitive market, but having an online presence is just the first step in building a strong base of clientele. You’ll want to increase traffic to your site by ranking high on Google and other search engines. Then, you need that traffic to become paying clients. By employing the following secrets to veterinary search engine optimization, you’ll stay ahead of the game.
Types of Veterinary Content Marketing
To keep your ranking high on search engines, your website needs to add new content on a regular basis. Websites will lose ranking if their content remains static. To avoid this – update as often as possible! You can update your site in many ways:
- Blogs
- Videos
- Product and service information
- Sharing new and innovative medical advances in the veterinary field
But I don’t know how to manage a blog!
Blogs on pet care and pet-related subjects are an excellent way to engage pet owners and add new content. Blogs can also offer the opportunity to market products and services offered at your veterinary practice. Continuously creating new blog articles with fresh ideas can be both time consuming and difficult. Don’t let that stop you! You might consider hiring a guest blogger, especially if they have a gift for writing unique and engaging articles related to the veterinary industry. This can alleviate some of the stress from you while ensuring that your content stays fresh and your site stays up to date.
What kind of videos should I make?
Videos are a great way to add content. Pet lovers are drawn to animal videos, especially of cute or comedic subject matter. You may also come up with concepts for videos that uniquely reflect the community where your veterinary practice is based. The more interesting your content is to viewers, whether they’re local or not, the longer they will stay on your site. Traffic retention is critical to SEO rankings.
Can I use other online sources for content?
When creating content for your website, always remember to keep your content original. Search engines scan their database regularly to detect plagiarized articles and content. Rankings can drop dramatically if search engines such as Google determine that material on your site has been used elsewhere.
Takeaway: Keep your website content as original, interesting, and informative as possible.
Things to avoid:
- Making changes to contact information (e.g. phone numbers or location)
- Changing your business name
Doing so can cause your search engine rankings to drop, and it can be difficult to bring them back up. If you do have to change a phone number, location, or business name, be sure that you update the information in all online profiles so that your online presence is consistent. This includes your website, directories, social media, review sources, and any other forum your business may be listed on.
Remember that just because you’ve added great content and built up your SEO rankings over time doesn’t mean you can kick back and relax. SEO is an ongoing effort. Keep in mind, as long as you remain diligent in adding content, the rewards will be well worth the effort! The more you increase your online presence and recognition, the more exposure you’ll have to prospective clients, which translates to increased income.
In today’s high tech world, website marketing and online client interactions are essential. Few people use phone books to search for services anymore, so your online presence is one of the most important ways to bring in new clients. This makes it all the more important to have a website that ranks high on search engines. By using these secrets to successful veterinary SEO, you can develop an even stronger base of clientele.
