The practices that win will be the ones that explain value clearly, show up when patients are looking, build trust before the first call, and convert demand when it comes in. Review the following questions to audit your marketing funnel and identify any major leaks.
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Marketing Funnel Audit
SEO AUDIT QUESTIONS
- Which same-day dentistry keywords are we targeting?
- Do we have dedicated pages for the specific services we want to grow?
- Are we writing content for patients or just for search engines?
- Are our reviews, photos, doctor expertise, and case studies being used to support SEO?
- How are we adapting our SEO strategy for AI-driven search results?
DIRECTORY (NAP) AUDIT QUESTIONS
- Are our name, address, phone number, and hours consistent across major listings?
- Do our listings point to the right website?
- Are patients getting accurate directions?
- Are old locations, old phone numbers, or duplicate listings causing confusion?
- Who is responsible for maintaining this information?
REVIEW AUDIT QUESTIONS
- Do we have a consistent review request process?
- Are we asking happy patients to mention their actual experience?
- Are we responding to reviews?
- Are reviews being used on the website, landing pages, and social media?
- Do our reviews support the services we are trying to grow?
- How do we handle negative reviews professionally?
PAID ADS AUDIT QUESTIONS
- Which services are our ads focused on?
- Are we bidding on high-intent same-day dentistry keywords?
- Are we sending traffic to a specific landing page or just the homepage?
- Are calls and forms being tracked correctly?
- What is our cost per lead?
- What percentage of leads become scheduled patients?
Note: Industry average is 70-85%
- What budget would be required to generate a meaningful number of leads in our market?
- Do you have a high search loss?
(Could you easily generate more business with a higher budget?)
SOCIAL MEDIA AUDIT QUESTIONS
- Does our social content support the services we want to grow?
- Are we posting quality content consistently – at least once a week?
- Are we educating patients on why same-day dentistry matters?
- Are we showing our actual office, team, technology, and patient experience?
- Are we using custom photo/video or generic stock content?
- Does our social strategy support trust and case acceptance, or is it just posting to stay active?
WEBSITE CRO AUDIT QUESTIONS
- Does our website clearly explain same-day dentistry in patient language?
- Can patients find the service in one or two taps from their phone?
- Is the call button obvious?
- Are forms simple?
- Are reviews and trust signals visible?
- Does the page answer common objections?
- Is traffic going to the right page?
- Are we tracking which pages generate calls and forms?
- Do the colors on the website help or hurt conversion?
- Does the content support “skimming”?
- Are we using real photos of our practice, or stock photos?
- Can patients see the technology we are asking them to trust?
- Do we have video that explains the experience in plain language?
- Is our media being used across the website, social media, ads, and landing pages?
LEAD HANDOFF AUDIT
- How quickly do we respond to forms/chats/texts?
- How many calls do we miss?
- Do we return missed calls, and how soon?
- Are calls reviewed for coaching on objection-handling, etc.?
- Can the team explain what makes our practice different?
- Do we track leads converted to booked appointments?
- Are we converting 75-80% of qualified leads into scheduled patients?