4. Additional Terms for Specific Services
4.1 Advanced Web Marketing
a. Aimed at driving additional qualified traffic to Customer’s business and related web assets, Customer grants ViziSites permission to create and submit content on Customer’s behalf to press release news outlets, directories, search engines, paid online advertisers, social media outlets, and other web-based destinations. Social Media content in the form of posts will be submitted multiple times each week to Facebook, Twitter and other social outlets to encourage brand awareness within the Customer’s local market.
b. Any contract or transaction completed via any third-party website (e.g., Facebook, Twitter) is between Customer and the third party, and not ViziSites. ViziSites recommends that Customer refer to the third party’s website terms and conditions and privacy policy prior to using the relevant third-party website.
4.2 Listing Service
ViziSites may offer a complimentary listing service (the “Listing Service”) under which Customer’s business information and client and/or patient reviews (collectively, “Customer Business Information”) are submitted to search engines, indexes, and other third-party websites (collectively, “Third-Party Websites”). Customer agrees: (a) to participate in the Listing Service; and (b) to allow ViziSites to submit and register Customer Business Information with Third-Party Websites. We do not guarantee the acceptance of such submissions by Third-Party Websites. Customer may request in writing to remove Customer Business Information from websites that are controlled by us; provided, however, that we are not obligated to request Third-Party Websites to remove such Customer Business Information. Additional tools may be made available by Third-Party Websites to Customer and we will not be responsible for any loss or damage arising out of Customer’s use of such tools.
If Customer cancels its subscription to the Services, we may remove Customer Business Information from websites controlled by us. We reserve the right to terminate the Listing Service, at any time, for any reason or no reason.
4.3 Directory Services
ViziSites may include Customer Directory Information (as defined below) in ViziSites: (a) Public Provider Directories, which are electronic directories for patients and the general public; and (b) Professional Provider Directories, which are directories for Providers and other members of the healthcare community (collectively, “Provider Directories”). Provider Directories may be made available in various electronic formats, including searchable databases, Provider landing pages, interactive reference tools, and integrated look-up features, among others. They may also incorporate information designed to help users, such as integrated maps, and licensure confirmation tools, among others. Provider Directors may include a “contact” feature that allows users to contact other users directly. Our Public Provider Directory may be made available to public search engines. Listing in the Provider Directories is subject to eligibility criteria. If Customer meets the applicable criteria, some or all of Customer’s Directory Information will be automatically included in the applicable Provider Directories, unless Customer informs ViziSites in writing that Customer wishes to be excluded. In addition, unless Customer inform us in writing that Customer wishes to be excluded from the Provider Directories, ViziSites may provide Customer’s Directory Information and Customer’s patients’ reviews of your services to our third-party partners who may include Customer’s Directory Information and the patient review information on their websites.
“Customer Directory Information” includes the Customer’s name, names of physicians or other healthcare professionals associated with a Customer, associated specialties, Customer’s business telephone numbers and physical addresses, and the Customer’s available appointment slots, as each is indicated from information a Customer has inputted or imported into the Services. Customer Directory Information may include additional information you input or upload into profile tools we make available through the Services. Upon termination of this Agreement by either party, the Customer Directory Information and any consumer reviews may remain in any data feeds provided to third-parties but is subject to removal at any time as determined by ViziSites. Notwithstanding the foregoing, ViziSites is not a referral service and does not recommend or endorse any particular customer. ViziSites may use proprietary processes and algorithms to select, compile and adjust certain data to generate ratings. Ratings compiled are opinion and not statements of fact.
4.4 Video Services
Customer may be subject to an additional fee for Video Services and a minimum Term commitment may be required. A cancellation fee may apply if Customer cancels a scheduled shoot with less than forty-eight (48) hour prior notice. Customer must approve all videos via an online preview system. Customer will be deemed to have approved of the videos if Customer fails to provide approval, via the online preview system, within five (5) business days from the date that the video was available for preview.
Customer will be subject to an additional fee should the 2-hour shoot limit be exceeded, at the rate of $250 per half hour. Additional fees may apply should Customer have a need for additional lighting kit, raw footage preview, priority turnaround, additional shooting, additional edit length, and/or additional revisions.
The videos are the sole and exclusive property of ViziSites. During the Term of this Agreement, ViziSites grants to Customer a revocable, non-exclusive, non-transferable license to publicly perform and publicly display the videos solely for Customer’s own business purposes.
4.5 Google Ads Service
a. Customer acknowledges Google Ads is a third-party online advertising program. Customer’s ads will target the geographical location(s) specified, for the keywords approved by Customer. If Customer does not specify which keywords to run the ad campaign for, ViziSites will choose the most beneficial keywords on behalf of Customer. Customer’s ad will appear when a Google user searches one of the keywords or phrases optimized for Customer’s Google Ads campaign. If multiple Google Ads advertisers use the same keyword and geo location to trigger their ads, ad rank and position will be determined by Google, based on a combination of factors, ranging from bid amount to quality of ad. ViziSites nor Google can guarantee any specific ad position, the frequency of ad appearance or number of clicks ad will receive. Customer understands ads are not triggered every time the keyword is searched. The number of impressions, or number of times an ad is triggered, is based on Customer budget and ad quality score as determined by Google.
b. In connection with Google Ads, ViziSites will comply with the Google Privacy Policy. ViziSites will not authorize any party to generate automated, fraudulent or otherwise invalid impressions, inquiries, clicks or conversions.
c. Customer will pay monthly charges specified in the Agreement, at the start of each service period. Charges will be automatically paid by credit or debit card on file. If payment is late due to expired or declined payment method, or for any other reason, and an updated card is not provided immediately, ads will be paused. Ads will be reactivated by ViziSites when payment has been successfully collected. Google Ads Optimization & Management Fee is $199 per month for Customers with ad spend (also known as ad budget) up to $1500/mo. For Customers with ad spend above $1500/mo, the Optimization & Management Fee is $299 per month. If a Leader or MVP Customer has ad spend greater than $1500/mo, then there will be an additional management fee charged on top of the Leader/MVP pricing of $99 per month.
d. Customer must notify ViziSites of cancellation before any Google Ads campaign can stop. Customer has the right to cancel a specific ad, group, or the entire campaign. Cancellation of the entire campaign will be effective when the current service period ends, and client will not be billed for future service periods until a new service order is made.
e. THE GOOGLE ADS PROGRAM IS PROVIDED BY GOOGLE AND NONE OF VIZISITES, GOOGLE, THEIR AFFILIATES OR PARTNERS MAKE ANY GUARANTEE IN CONNECTION WITH THE PROGRAM OR PROGRAM RESULTS.
f. In no event will ViziSites (including any third-party service providers), be liable to any other party for any indirect, special, incidental, punitive, exemplary, or consequential damages (including without limitation, damages or costs relating to the loss of profits, business, goodwill, or data) arising out of related to, or in connection with this agreement. In addition, ViziSites aggregate liability to Customer for all claims and damages arising out of related to, or in connection with this agreement, including any and all claim arising from services provided by a third-party service provider (whether by such provider or through ViziSites), shall not exceed the net amounts paid by Customer to ViziSites.