It can be incredibly difficult to differentiate your veterinarian’s practice from others in this day and age. Ultimately, all veterinarians offer the same thing on paper: they are doctors for animals, though their individual specialties can vary. Typically, a mid-sized town will have several veterinary practices at least, and it can be difficult for pet owners to differentiate between all of them.
An additional obstacle for veterinary practices is that many of them do not have good branding. They’re fairly straightforward in their presentation, and even if they offer vastly different services for patients, there is often no clear way for patients to know this. With that being said, there are ways that you can increase your vet branding & differentiate your veterinary practice from others – which will ultimately increase your revenue. Here are a few ideas for how to do this:
1. Work to Develop a Distinct Brand
As previously mentioned, one of the biggest issues for veterinary practices is that many of them do not have strong, distinct vet branding. You need to have a voice that represents how you are different from the competition. For example, if you distinctly focus on exotic animals in your practice, this needs to be a part of your branding. You may also want to capitalize on having a more personal approach than other veterinary practices. Another strong differentiation may be extra certifications you have attained (AAHA Accredited, Fear Free Veterinary Practice, CatFriendly Practice, etc.). Working with a professional marketing firm experienced in veterinary marketing will help to strengthen your branding, as we can give you ideas for ways to differentiate your practice from others online.
2. Communicate Your Brand Across Multiple Platforms
It’s not enough to have a strong sense of vet branding. You also need to communicate that branding across multiple platforms — not just print advertising and the visual presentation of your office, but social media as well. According to Small Biz Genius, your business’s revenue can rise by 23% if you consistently present your vet branding across all the platforms you use. In a very real way, this can take your vet practice revenue from $775,000 a year to $1 million a year.
3. Interact With Your Client Base
Poll the clients that you have; ask them about what is working and what isn’t. Incentivize them to spread the word about your brand and practice by offering discounts through a referral program. (Note: do NOT incentivize writing public reviews, as this is against the community guidelines of many platforms such as Google and Yelp. Many clients are happy to write reviews if you simply ask!) While it might be challenging to practice this engagement at first, you can get valuable information and even new clients through it.
You can increase your practice’s revenue by focusing on your veterinary practice’s branding and sharing what it means to you and the community you serve. Contact ViziSites today to get started on amping up your vet branding in more ways than one.